Charting Progress: Evaluating Impact in Ocean Technologies for Marine Conservation
- henry belfiori
- Feb 23, 2024
- 8 min read
Welcome aboard this week's exploration of impact measurement in marine conservation technology! In this instalment, we'll navigate the depths of the oceantech world to uncover the importance of quantifying impact in our efforts to safeguard marine ecosystems. From evaluating the effectiveness of conservation strategies to attracting investment and fostering innovation, impact measurement serves as a vital compass in our journey towards sustainable ocean stewardship. Join us as we delve into the significance of impact measurement and discover how it shapes the future of marine conservation.

Unveiling the Depths: Why Impact Measurement Matters
In the vast expanse of our oceans, the impact of human activity is undeniable. From overfishing to pollution, our actions have left lasting impressions on marine ecosystems. Yet, amidst these challenges, there lies a beacon of hope: the emergence of innovative technologies dedicated to marine conservation. As we embark on this journey to protect our oceans, it's essential to understand not only the potential of these technologies but also their impact—the ripple effect they create in preserving and restoring marine ecosystems. Impact measurement serves as our compass, guiding us through the depths of innovation and investment in the marine conservation sector and the wider blue economy. It allows us to quantify the outcomes of our efforts, assess their effectiveness, and pave the way for further innovation and investment.
What is Impact and how is it measured?
Impact refers to the tangible and intangible effects, both positive and negative, resulting from interventions or activities within a particular context. In the realm of ocean technology/marine conservation, measuring impact is crucial for assessing the effectiveness of initiatives aimed at protecting and restoring marine ecosystems. These outcomes can encompass a wide range of dimensions, including Environmental, Social, and Economic (ESE) impacts. Environmental impacts may include changes in biodiversity, habitat restoration, or the recovery of threatened species. Social impacts may involve improvements in community livelihoods, increased public awareness, or enhanced stakeholder engagement. Economic impacts could relate to the creation of sustainable livelihoods, cost savings from ecosystem services, or revenue generated from ecotourism.
Measuring impact typically involves a systematic process of data collection, analysis, and interpretation. Various methods and tools are used to gather relevant data, including surveys, interviews, observational studies, and remote sensing technologies. Once collected, the data is analysed to assess the extent to which desired outcomes have been achieved and to identify any unintended consequences or negative impacts. This analysis may involve quantitative techniques, such as statistical analysis or modelling, as well as qualitative assessments, such as case studies or participatory approaches.
Despite the diversity of methods and tools available for impact measurement, there is currently no standardised approach in the field of marine conservation technology. As a result, comparability and consistency in assessing impact across projects and initiatives are often limited. This lack of standardisation hampers our ability to accurately evaluate the overall effectiveness of conservation interventions and impedes decision-making processes.
Impact measurement in marine conservation technology is essential for assessing the outcomes of interventions and guiding decision-making processes. Moreover, it is vital for attracting investment and fostering innovation in the sector, as investors seek assurance of tangible returns on investment.

Taxonomies, indicators and frameworks
Taxonomies in impact measurement refer to the classification and categorisation of various aspects of impact based on their characteristics, attributes, or dimensions. In marine conservation, much like ESE impacts, taxonomies may include environmental indicators (e.g., species richness, habitat diversity), social indicators (e.g., community engagement, livelihood improvement), and economic indicators (e.g., cost-benefit analysis, ecosystem service valuation). These taxonomies provide a structured framework for organising and understanding the diverse impacts of conservation interventions.
Indicators serve as measurable variables or parameters used to assess specific aspects of impact within a taxonomy. They provide a standardised way of quantifying changes or outcomes resulting from conservation efforts. In marine conservation, indicators may include metrics related to biodiversity, ecosystem health, human well-being, economic value, and governance effectiveness. Indicators are selected based on their relevance to the objectives of the conservation intervention and their ability to provide meaningful insights into its outcomes.
Frameworks provide a structured approach to impact measurement, guiding the selection of indicators, the collection of data, and the analysis of results. They offer a methodical way of organising and evaluating impact data, ensuring consistency and comparability across projects and initiatives. In marine conservation, frameworks such as the Logic Model, Theory of Change (ToC), and Environmental Impact Assessment (EIA) provide structured methodologies for planning, implementing, and evaluating conservation interventions. These frameworks help practitioners identify causal relationships, assess project inputs and outputs, and measure the effectiveness of interventions in achieving desired outcomes.
By leveraging taxonomies, indicators, and frameworks, practitioners can develop a comprehensive understanding of the impacts of marine conservation efforts, enabling informed decision-making, resource allocation, and policy development. These tools facilitate the evaluation of conservation interventions, support adaptive management approaches, and drive continuous improvement in marine conservation practice.
Beyond the Surface: Exploring the Nexus of Impact, Investment, Startups, and Innovation in Marine Conservation
Impact measurement offers crucial insights into the effectiveness of marine conservation and ocean-based technological solutions, informing decision-making, guiding resource allocation, and fostering continuous improvement. In the nexus of impact, investment, startups, and innovation, a robust interconnection emerges, driving progress in marine conservation. This cycle of reinforcement fuels a continuous loop of advancement, facilitating positive change. As each element bolsters the others, the collective effort within this nexus enhances the potential for transformative impact.
Investment: Capital plays a crucial role in fuelling innovation and scaling impactful solutions in marine conservation. Venture capital (VC), Private equity (PE), philanthropic funding, and public-private partnerships are among the diverse sources of investment driving progress in the field. By directing capital towards innovative startups and high-impact projects, investors have the power to catalyse transformative change in marine conservation.
Startups: Entrepreneurs and startups are at the forefront of driving innovation in marine conservation technology. With a focus on developing cutting-edge solutions to address pressing environmental challenges, startups play a vital role in advancing the field. From AI-powered monitoring systems to sustainable aquaculture technologies, startups are pioneering novel approaches to marine conservation.
Startups in the marine conservation technology sector play a pivotal role in driving innovation and advancing the adoption of impactful solutions. However, the journey from idea to implementation often requires significant financial resources. VC funding has emerged as a critical source of capital for these startups, providing the necessary funding to foment research, development, and commercialisation efforts.
The infusion of VC funding into the marine conservation technology sector has the potential to accelerate innovation in several ways. First, it enables startups to attract top talent, invest in cutting-edge technology, and scale their operations more rapidly. This rapid growth trajectory allows startups to bring their solutions to market faster, addressing urgent conservation challenges with agility and efficiency. Moreover, VC funding serves as a catalyst for collaboration and knowledge sharing within the industry. By pooling resources and expertise, startups can leverage collective insights to develop more robust and effective solutions.
Innovation: Innovation serves as the engine driving progress in marine conservation, enabling the development of new technologies, strategies, and approaches to address complex challenges. From novel data collection methods to breakthroughs in ocean engineering, innovation holds the key to unlocking solutions that were once thought impossible. Directing capital to the industry not only accelerates innovation but also fosters a culture of entrepreneurship and risk-taking. The availability of funding encourages more entrepreneurs and innovators to enter the field, driving competition and spurring further innovation. This influx of talent and ideas enriches the ecosystem, leading to the development of a diverse range of solutions to address complex conservation challenges.

Framework deep dive
Frameworks in marine conservation provide structured methodologies for planning, implementing, and evaluating interventions, offering a structured approach to impact measurement. As lightly touched upon in the previous section, one widely utilised framework is the ToC, which delineates the causal pathways through which interventions are anticipated to lead to desired outcomes. ToCs facilitate the elucidation of the underlying assumptions of interventions, the identification of key drivers of change, and the mapping of the sequence of activities necessary to achieve impact. By outlining the logical connections between inputs, activities, outputs, outcomes, and impacts, ToCs offer a robust analytical framework for understanding and articulating the theory behind conservation interventions.
In Layman's, It's a roadmap that helps organisations and stakeholders map out the steps needed to achieve their goals. ToC helps answer questions like: What changes are we trying to make? What needs to happen for those changes to occur? How do we know if our efforts are working? ToC is often represented visually with diagrams or charts, showing the sequence of events or "logic" behind a project or program. It identifies the key activities or interventions (the things we do), the expected outcomes (the changes we hope to see), and the assumptions or beliefs underlying our approach.
Another prominent framework in marine conservation is the Logic Model, which visually represents the inputs, activities, outputs, outcomes, and impacts of conservation interventions in a linear format. Logic models provide stakeholders with a comprehensive overview of the intervention's ToC, illustrating the logic behind how inputs and activities are expected to lead to desired outcomes and impacts. By delineating the causal relationships between program components and their intended effects, logic models offer a roadmap for program planning, implementation, and evaluation. They also serve as a communication tool, enabling stakeholders to visualise and understand the complex pathways through which interventions are expected to achieve impact.
Additionally, Environmental Impact Assessment (EIA) frameworks are commonly used in marine conservation to assess the potential environmental consequences of proposed projects or policies. EIAs provide a systematic process for identifying, predicting, and evaluating the environmental impacts of development activities, ensuring that conservation efforts are environmentally sustainable. Through the use of various assessment tools and methodologies, EIAs help stakeholders identify potential risks to marine ecosystems and develop strategies to mitigate these impacts. By integrating environmental considerations into decision-making processes, EIAs promote the sustainable management of marine resources and ecosystems.
For further reading on these frameworks:
Challenges in Impact Measurement and Framework Issues:
The complexity and multidimensionality of impacts present significant challenges in accurately capturing and quantifying all relevant outcomes in marine conservation efforts. Additionally, the lack of standardised methodologies and frameworks contributes to inconsistency and incomparability across projects and initiatives. This fragmentation hampers the ability to assess overall effectiveness and limits learning and replication of successful approaches. Furthermore, resource constraints, including limited funding and expertise, pose additional barriers to comprehensive impact measurement. Moreover, ensuring the meaningful inclusion of diverse stakeholder perspectives and priorities adds another layer of complexity to impact assessment processes. Additionally, the dynamic nature of marine ecosystems and the long-term nature of conservation interventions introduce challenges in establishing causal relationships and attributing outcomes solely to specific interventions.
Possible Solutions:
To address these challenges, stakeholders must collaborate to develop and adopt standardised methodologies and frameworks for impact measurement. Promoting the use of existing tools such as ToC and Logic Model provides structured frameworks for planning, implementing, and evaluating conservation interventions. Capacity-building initiatives aimed at training practitioners in impact measurement techniques and data analysis methods can also enhance the quality and reliability of assessments. Fostering collaboration and knowledge-sharing among stakeholders can facilitate the development of best practices and standards for impact measurement. Additionally, integrating emerging technologies such as remote sensing and machine learning can improve the accuracy and efficiency of data collection and analysis. By overcoming these challenges, stakeholders can enhance the effectiveness and accountability of marine conservation efforts, leading to better outcomes for marine ecosystems and communities. Next week's blogs will be going into the world of eDNA, with impact being kept in mind throughout the weekly blog topics.
Tying Loose Ends - Concluding Thoughts:
As we wrap up our discussion on impact measurement in marine conservation, I want to extend a warm thank you for joining me on this exploration. Your interest and engagement mean the world as we dive into these crucial topics. I'd love to hear your thoughts and insights in the comments below. Don't forget to subscribe for our next discussion, where we'll delve even deeper into innovative solutions for our oceans. Until then, take care and see you next week!

Sources/subject reads:
Pressey, R.L., Visconti, P., McKinnon, M.C., Gurney, G.G., Barnes, M.D., Glew, L. and Maron, M., 2021. The mismeasure of conservation. Trends in Ecology & Evolution, 36(9), pp.808-821.
Katsanevakis, S., Coll, M., Fraschetti, S., Giakoumi, S., Goldsborough, D., Mačić, V., Mackelworth, P., Rilov, G., Stelzenmüller, V., Albano, P.G. and Bates, A.E., 2020. Twelve recommendations for advancing marine conservation in European and contiguous seas. Frontiers in Marine Science, 7, p.879.
IMPACT INVESTMENT IN MARINE CONSERVATION Nicolas Pascal, Angelique Brathwaite, Annabelle Bladon, Joachim Claudet, Eric Clua - https://hal.science/hal-03177720/document










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